Rhetorical strategies Essay Essay Example for Free

Rhetorical strategies Essay Essay All can relate to that one special time of the year, Christmas, when whole families unite and spend hours endlessly sharing stories, making memories, and of course, opening presents! What happens though, when all of the sentimental value of Christmas is replaced solely with physical value, the gifts? What would Christmas be like then? Richard Rodriguez takes the readers through one of his annual Christmases and brings to light, through his thoughts, the disconnect that exists between himself, his siblings, and his parents. Rodriguez’ chronological presentation of events with flashbacks, short, abrupt syntax, light-hearted attention to detail and concerned tone contribute to suggest his worried attitude toward his family. Rodriguez builds a sense of the lacking sentimentality through the syntax, using short, abrupt sentences to show how the family’s Christmas is just another thing done every year and not a special time. These short, abrupt sentences are down to the basics. There is no â€Å"fluff† just like there is no sentiment in Christmas. This style of syntax mirrors the sentimentality of the family. It is nothing but another stop. â€Å"The room grows uncomfortably warm. The talk grows listless.† The family has finished the business of opening gifts and they are ready to move on to their next event. Rodriguez adds little detail at first to create a lighthearted mood associated with the positive parts of Christmas. â€Å"So you’ll have to buy me soft food and put a blue wig on my head.† Later in the prose, Rodriguez’ selection of detail is used to show the physical items that have taken over in place of sentimental things. â€Å"a shiny mink jacket,†¦Ã¢â‚¬  â€Å"†¦where expensive foreign cars idle sharply.† Details like these are used throughout the second half of the passage to add to the loss of sentimentality within the family. Rodriguez uses dialogue throughout the passage to add effects and to help  the reader to understand what the author is experiencing. Rodriguez uses interesting punctuation, parenthesis, to represent his personal thoughts as well as background conversation, where he uses both parenthesis and quotations. â€Å"(â€Å"we have to get up early tomorrow†),† â€Å"(sad that we are all going home?).† Rodriguez’ personal thoughts are crucial in helping the reader understand the narrative. Rodriguez’ use of short, abrupt syntax, specific use of details, and interesting punctuation in the dialogue makes the narrative of his annual family Christmas become much deeper with an underlying worrisome, concerned tone and an emphasis of the loss of sentimentality of not only family Christmas but of family as a whole.

Advertisement Is a Legalised Form of Lying Essay Example for Free

Advertisement Is a Legalised Form of Lying Essay Necessity is the mother of invention is an oft-quoted saying. But now-a-days the reverse of it is more true. In modern business, invention is mother of necessityIn this age of machinery, newthings are produced everyday. Market is created for these things through advertisementBusinessmen advertise their goods in various ways and thus spread a knowledge of their goodsamong the customers. It is through advertisement that people begin to feel a need for even those goods of whichthey had never heard before. Advertisement creates demand. it is the backbone of commerce and Industry. No business can stay in the business world without advertisement. A successful businessman is one who snatches away money from even the most miserly and reluctant customer. Thus, the business world rotates on the pivot of advertisement. As the world is progressing, so the means of advertisement are also increasing. We allknow that big posters are pasted on the walls, and handbills are distributed to advance the sale of goods. Walls are painted and big signboards are displayed on crossings and prominent places toserve this purpose. In a cinema hall, first of all we see the advertisement slides. A major part of thedaily newspapers is full of advertisement. Situations Vacant, Tender Notice, Educational, Lostand Found, Matrimonial, cinema advertisements, and advertisements of so many other commodities are regular features of all newspapers. Radio and Television also are being used asmeans of commercial advertisement. A good advertisement must have certain qualities. First, it should be based on human- psychology. A thing meant for ladies, should be advertised in such a way that they are attractedtowards it. If men are to be customers, then it should appeal to their tastes. Goods for differentincome groups should be advertised, taking into consideration their purchasing power. A motor car is a thing for the rich. Its advertisement must be touch the mentality of the rich. Usha SewingMachine should be advertised in such a way that the family man, with ordinary income, may feelthe economic advantages of the investment of his money on it. Secondly, advertisements should be attractive. This is very essential. People look towardsan advertisement only if it is eye-catching. Good, interesting pictures are very effective form this point of view. We all know about Sanforised cloth. The advertisements to show that quality of the cloth display a man wearing a suit of non-sanforized cloth. He appears funny and uncomfortable ashis suit has gone out of fit by washing. Another man is shown wearing a suit of Sanforised cloth. How smart and active he appears. We immediately learn that Sanforised cloth is best because itdoes not shrink. So a good advertisement must be interesting, attractive and eye-catching. But proper sanctity must be maintained and unnecessary exposure must be avoided. It must also befrequently repeated, otherwise people forget all about the goods advertised. do not like to waste their time on things which do not concern them. So to be successful,advertisement must be brief. Long descriptive stories or certificates of praise about certain thing donot make good advertisement. This is an important point in advertising and a good advertiser mustkeep it in mind. Advertisements are not concerned with the good or bad quality of goods. Even the mostinjurious goods are advertised these days. Advertisements of undesirable drugs and medicines andindecent literature, so common. They simply cheat the public. So we should be careful while purchasing an advertised article. We should use our own mind, instead of blindly following theadvice of the advertisement. In our country, the art of advertising is in its infancy. in progressive countries, likeAmerica, big business concerns have specialists and experts for this purpose. They spend hugeamounts of money on advertisement. But it is not so in our country. Some businessmen consider their products to be very superior. They think advertisement unnecessary. This is undesirable. Toget success in business every big or small business-concern must make effective us of art of advertising goods. To run a business without its aid is not possible in the modern age. â€Å"the advertisement for the body-spray, Impulse. The whole idea of a man absorbed in hisdaily routine being suddenly roused out of it by a whiff of Impulse and then going through a seriesof impulsive actions to compliment the lady wearing it, is romantic and endearing to most women. This combined with the light, tinkling piano accompaniment and soft-focus filming makes theadvertisement an attractive one. Then we have the newspaper and magazine advertisements, invibrant color, interesting graphics and witty slogans. Take a look at most cosmetic advertisementslike Maybelline or Cover girl, where the page is attractively splashed with the newest colors themanufacturer has come up with a pretty, lively girl caught in mid-laughter. Therefore, advertisements today are generally interesting due to the visual and sound effects made possible yadvanced technology in the various mediums of print, sound and film, and a little imagination,especially when rival companies try their best to attract consumers and so try to advertise better. Are they useless? Not necessarily. In many ways advertisements help to keep the cost of most publications low so that we can afford them quite easily. This applies in the case of our dailynewspaper â€Å"The Straits Times†, the Sunday â€Å"Asia Magazine†, the popular â€Å"Readers Digest† andespecially the publication we are all familiar with, our respective school magazines. Theadvertisers pay to advertise and this payment subsidizes publishing cost so that we pay less thanwhat we might otherwise have to pay. Advertisements also help to ease our boredom sometimes. How many times have people been roused out of a bored stupor once they see an interestingadvertisement on a billboard or bus or when lazily flicking through a magazine? Also,advertisements either interesting or otherwise, especially of otherwise, do promote conversationamong friends when they discuss them, how an advertisement is so silly, or another is unusual andimaginative and yet another is introducing an interesting and attractive product which might beworth buying. This then brings us to the last point. Are advertisements misleading? One of their uses is that they inform us as to what is available on the market, but is this informationwholly true? Their main function is to attract buyers so naturally, only certain details regarding a product are highlighted while others are not provided at all. We are made to believe that a productis long-lasting, worthwhile, multi-purpose and bound to give us that happiness we cannot findelsewhere. Perfume advertisements promise to bring the opposite sex falling at one’s feet,dictionary and encyclopedia advertisements promise to give us all the wisdom and knowledge inthe world, cosmetic advertisement for â€Å"Ponderosa Steak Salad Restaurant† promises juicy andtender steak and delicious salad. I have eaten there and found the steak to be of very low quality,for a very high price, but the salad was everything the advertisement led me to believe. conclusion:So in conclusion, I would say that modernAdvertisements are boring, unless and oftenmisleading. †

Work And Family Life

Work And Family Life Todays employees are working in a highly turbulent and competitive business and working environment. As a result majority of employees work life become so complex. Due to this work life complexity and current world economical condition leads employees to work long hours or do multiple jobs. With the expansion of global business and technology, employees of the global firms need to maintain continues contact with their colleagues or customers who operate within 8 or 10 different time zones away. This means that many employees work within the global firms need to be standby during 24 hours. Moreover cutting edge technology allows employees to perform their work at home or any other place. In fact most of todays world married employees are part of a dual-career couples This makes increasingly difficult for married employees to find time to fulfil commitment to home, spouse, children, parents and friends. Therefore, due to these reasons work life tent to be interfere with family life. Th is is called work family conflict. Since this work family conflict leads to create negative consequences such as increased absenteeism, increased turnover, diminishing performances, etc; it is important to have a good understanding about this work family conflict in organisational context. Therefore in todays organisations, work place environment is being modified to minimise work family conflict and to establish a balance between work and family life. This mostly include offering flexible work schedule, relocated assistance, adoption assistance, provide training for managers to assist employees in dealing work/family conflicts, focus on employees actual performance rather face time, casual day programme, etc. Conduct these types of programmes within the organisations is important since its tent to reduce mainly work/family conflicts, job dissatisfaction, and stress related problems. But on the other hand it may be difficult to assess the direct positive impacts of these programmes have on work performances of the emp loyees. Work and Family Life- reciprocal effects article is mainly focus on foresaid work/family conflict. All arguments of this article are base on several research findings done by the Australian Institute of Family Studies and other relative studies. According to article it is been proved that 25 and 40 percent of employees indicate that their jobs interferes with family life to some extent. Furthermore base on the research done by Australian Institute of Family Studies found that 28% of women and 40% of men believe that work life interferes with home life. At the same manner 35% women and 28% of men believe that their partners work life interferes with home life. But out of all respondents only few men and women believe that the family life interfere with their work life. This result of the survey shows the impact of family life to the employees working life. These factors increase the real need of work/family life balancing in order to gain employees performances. Most of the middle age employees(30-49) believe that work life interfere with family life with the complexity of work and family life that they are experiencing at that age such as child care, high peek career demand, etc. Courses for work/family conflicts When analysing work/family conflict it can be identify few major factors associated with it. One factor is employees job situation. As a result of job related factors such as downsizing, additional task allocation, challenging assignments, and strategies of participation, job insecurity and frequent relocations have brought an increased workload which stimulates tension and course to create a true conflict between employees work and family life. Another main factor highlighted in this article is employees working hours. According to the research findings, 23 percent of women and 66 percent of men were working more than 41 hours per week. This hour of work is tent to affect the degree of impact to create work/family conflict. Research finding indicate that 60 percent of men and women are preferred to work fewer hours than they currently work as a result of work interfere with home life. In fact job position of the organisation also determine the level of work interfere with family life. Employees in higher job positions tend to work longer hours, under pressure with higher responsibilities and job tasks. This leads to create high stress to the employees. This stress leads to negative sequences such as unsatisfactory behaviours at job: delays, absenteeism, lack of motivation and reduced level of performance. On the family life, presence of childrens can also tend to complex this work/family conflict and will act as obstacle for work family balancing process. One factor which tend to determine the level of work interfere with family life is age levels of childrens of married employees. This varies for fathers and mothers. According to this article, youngest childrens have a great impact to the level of work/family conflict of mothers where as the younger childrens have greater impact for fathers in creating conflict between work and family. Partners work schedule and conditions have greater impact in determining level of work/family conflict as a result of increasing level of dual careers of families. Therefore this leads to determine the happiness of family life bas on the job situations experiencing by the employees. According to the research findings; out of fulltime working couples with children under 18, 47 percent fathers and 41 percent of mothers strongly believe that their work life is interfere with family life. Moreover mothers who work for part time is less likely to feel that their work life tend to interfere with family life since they have much more time in balancing work and family life. In fact more men than women tend to believe that their work life interferes with family life as a result of working long hours. On the other hand, there is high tendency to exist high work/family life for lone mothers than couple families since all responsibilities fall on the one parent. When considering courses for work/family conflict many researches and studies argue that many employees tend to believe, work life more interfere with family life rather than family life interfere with work life. Moreover many studies highlighted that employees are better in managing potential disruptions occur from family life into work rather than managing work disruptions affect to family life. According to the research findings (Australian family life course study); only few employees were believe that family life interfere with work life. (Out of full time employees, 11 percent men and 13 percent women and 0 percent of part-time working women) Therefore it can be noted that work life begin to interfere for family life, when job responsibilities and problems begin to interfere in accomplishing family related obligations. Outcomes of work/family conflict As foresaid, it can be distinguish two types of work-family conflict: work interferes with family life and family interfere with work life. Therefore these two types of conflict are adverse consequences for several outcomes for employees. Stress Stress can be identifying as one of main outcome of work-family life conflict. Most of the employees tend to suffer from this stress as a result of failing to have a better balance between family and work life. Therefore we can find that there is high correlation between work/family conflicts with employee stress. Most of the researches conduct various types of researches to identify this relationship. Many authors define Stress as an interaction between the factors that leads to stress (stressors) and level of individual response towards it (strain). http://icssea.ppiukm.org/paper/PSI-97.pdf Lot of employees are subjected to have an anxiety, low work motivation, low job satisfaction, pressure and burnout as a result of high work responsibilities, long working hours, job insecurity, high competition, unmet family obligations, etc. Since all foresaid factors are the reasons for work family conflict most researchers has been identify that the work/family conflict as a main source to ha ve stress and pressure. According to the Australian Family Course study, 43% percent men and 53% percent women often felt tired and run down their job tasks. From this research findings researches have been identify a positive relationship with work interfering with work and stress which influence employees well being. (Case) Job dissatisfaction Job dissatisfaction is associated with the degree of employees feeling towards their job. Negative feelings towards the job can leads to create low level of job satisfaction and this course to have high employee turnover, low performance, high absenteeism, etc. In order to identify the relationship between work/family conflict and job dissatisfaction, several researches had been done. These research findings always tend to highlight a negative relationship between work/family conflict and job satisfaction. As foresaid, stress, anxiety and high pressure are some of main outcome of work/family conflict. Therefore due to all these factors, leads to create low level of job satisfaction. According to the model proposed by Kopelman (1983), explain the relationship between factors like work conflict, family conflict, job satisfaction, family satisfaction and life satisfaction. This model argue that the factors such as work conflict and family conflict leads to create inter role conflict by employees and this inter role conflict, influence employees job and work satisfaction. Ultimately this both job and work satisfaction affect to life satisfaction. http://psasir.upm.edu.my/3101/1/Associations_of_Work-Family_Conflict,_Job_Satisfaction,_Family_Satisfaction.pdf This level of satisfaction is a crucial factor for any organisation, since its highly connected with employee turnover, absenteeism, performance level and productivity of the organisation. Therefore it is extremely important to assist employees o maintain a well balance work and family life. According to the research conduct by Department of Social Psychology and Methodology of Behaviour Sciences, University of Granada, Spain; has been identify that the relationship between work/family life and general job satisfaction is stronger in women than men. Moreover it found that general role of women in a family has a significant moderate effect on the association between work/family conflict and general job satisfaction of women. http://www.academicjournals.org/ajbm/PDF/pdf2010/4July/Calvo-Salguero%20et%20al.pdf

Catholicism in Eighteenth-Century England Essays -- European Europe Hi

Catholicism in Eighteenth-Century England February hath XXVIII Days Rouze, Protestants, the Year of Wonder’s gone, Great George is now establish’d on the Throne; A Mighty Prince, by God for us prepar’d, Us to preserve from Dangers greatly fear’d; From Popery the Devil’s great Master Fear, Where Men are Slaves, and Priests their Gods do eat . . . (Mullan and Reid 2000, 173) This poem, published in John Partridge’s almanac Merlinus Liberatus for 1717, shows the common feeling amongst the English Protestants towards Catholics. The term â€Å"Popery† was actually a hostile term for anything relating to Catholicism (Popery). Although many other countries in Europe were moving toward more modern, secular governments, the English were not prepared to let go of old prejudices so easily. One of the problems between Protestants and Catholics in England was that the â€Å"self-image of the protestant elite comprised not only religious doctrine and providential history, but constitutional theory and a concern for cultural and economic improvement; the Catholic case represented a challenge in each of these areas† (McBride 2003). During the eighteenth century, Protestants in England felt that they had endured persecution from the Catholics and so justified their resentment and intolerance. This sentiment can be seen in anti-Catholic literature published during this period. The Kalendar, of the Cruelties of the Papists to Protestants also from 1717, reports: July. Altho the Weather in this month was hot, yet the Persecution of poor Protestants by the Papists was much hotter, as you may see by following List of Martyrs who underwent fiery Trials, because they would not turn Papists and ... ... 1882. MacCaffrey, Rev. James. From the Renaissance to the French Revolution. History of the Catholic Church, 2000. [cited November 19, 2003]. Available from World Wide Web: (http://catholicity.elcore.net/MacCaffery/HCCRFR2_Chapter%2005.html) McBride, Ian. The Language of Liberty 1660-1822; Anti-Catholicism in 18th-Century England; and Catholicism in a Protestant Kingdom. History Today, 2003. [cited November 18, 2003] Available from World Wide Web: (http://www.historytoday.com/index.cfm?articleid=16961) Mullen, John and Christopher Reid, Ed. Eighteenth-Century Popular Culture. Oxford: University Press, 2000. Popery. Oxford English Dictionary [online], 2000. [cited on November 17, 2003]. Oxford: University Press, 1989. Woloch, Isser. Eighteenth-Century Europe: Tradition and Progress, 1715-1789. Norton and Company Press: New York, 1982.

Amish: A Culture Worth Learning From Essay -- Amish Culture

Social process theory views criminality as a function of people's interactions with organizations institutions and processes in society. Social process theorists believe that children learn to commit crime by interacting with, and modeling the behaviors of others they admire or respect. Social process theory focuses on upbringing and socialization, which stems from parents, peers, or teachers (Siegel, 2011, p. 13-14). American psychologist B.F. Skinner 1904-1990, developed social process theory he studied behaviorism, which included responses to environmental stimuli and the controlled scientific study of response. This study was termed operant conditioning created through both social and non-social reinforcements. Most learning of criminal behavior occurs in social interactions with other people (B.F. Skinner). Skinners studies included the study of pigeons that helped develop the idea of operant conditioning and shaping of behavior. His study entailed making goals for pigeons, if the goal for the pigeon is to turn to the left, a reward is given for any movement to the left, the rewards are supposed to encourage the left turn. Skinner believed complicated tasks could be broken down in this way and taught until mastered. The main belief of Skinner is everything we do is because of punishment and reward (B.F. Skinner). Edwin Sutherland American criminologist 1883-1950 opposed dominant, biological and psychological explanations for crime. He believed criminal behavior is a product of learning through social interactions and peers influence behavior by social interaction. If a peer group is criminal, the individual will perceive this behavior as normal. Sutherla... ...ademic OneFile. Web. 13 Dec. 2010. Ordnung ord-nu. (2004). In Merriam-Webster's Collegiate(R) Dictionary. Retrieved from http://www.credoreference.com/entry/mwcollegiate/ordnung_ord_nu. Ronald L. Akers. (2010). In Encyclopedia Britannica. Retrieved December 04, 2010, from Encyclopedia Britannica Online: http://ep.fmcc.edu:5149/EBchecked/topic/1340874/Ronald-L-Akers . Sachs, A. (2010). Management, Plain and Simple. Time, 175(15), Global 4. Retrieved from Academic Search Complete database. Shactman, T. (2006). Rumspringa. New York: North Point Press. Siegel, L. J. (2011). Criminology: the core (4th ed.). Belmont, CA: Wadsworth/Cengage Learning. The Amish: Massacre at the Amish school in Nickel Mines, PA. (n.d.). ReligiousTolerance.org by the Ontario Consultants on Religious Tolerance. Retrieved December 4, 2010, from http://www.religioustolerance.org/amish3.htm

Decisions in Robert Frosts The Road Not Taken Essay -- Analysis Road

Decisions in Robert Frost's The Road Not Taken Throughout our lives we are faced with a number of important decisions, decisions that determine an unseen future. The choices, though often virtually identical, lead to different destinies and often leave us asking "what if?" There are not always signs telling us the way to go or the choice to make; we must find out what lies ahead for ourselves. In his "The Road Not Taken," Robert Frost relates to the reader such a choice, symbolic, perhaps of any major decision in life. The traveler in Frost's poem must blindly decide between two similar paths, and this decision greatly affects his life thereafter. In the opening stanza, Frost takes the reader into a "yellow wood," setting the scene. Both this location and time of year are important in the description of the traveler's decision. The idea of being in a forest brings to mind towering trees and plants blocking everything but the path traveled. This image is a way of showing that even though we all are different, everyone must follow certain guidelines. The traveler then "looked down one [path] as ... ...and it has changed his life. As travelers on paths of life, we come to a number of forks each day, and the directions we choose there shape our unique lives. Sources Cited and Consulted Mike Bellah. "The Road Not Taken." Best Years. Online. World Wide Web. 29 Jul 2004. Finger, L. L. "Frost's 'The Road Not Taken': a 1925 Letter come to Light." American Literature 50. Online. World Wide Web. 20 Jul. 2004. Frost, Robert. "The Road Not Taken." The Poetry of Robert Frost. Ed. Edward Connery, Lathem. New York: Hot, Rinehart and Winston, 1969.

Ultimate Fighting Case Study

Ultimate Fighting Championship (Case 2) The following is an environmental analysis on the mixed martial arts (MMA) fighting competion, Ultimate Fighting Championship (UFC). The parent company, Zuffa, LLC, since the UFC’s purchase, has been trying to legitimize UFC as a sanctioned sport and develop its international growth. The UFC has grown exceedingly in popularity since its founding in 1997. The first section of this report will cover an overview of trends in the segments of the general environment that are external to the company: political/legal, socio-cultural and global, economical, technological, and demographics.The second section will discuss how Under the UFC fits the aspects of Porters Five Forces. The final section will show the competitive and internal analysis along with success strategies. Political/Legal Segment Mixed Martial Arts has been around since the very first Olympics in Athens, Greece. Over time its popularity grew and more people became interested in this sport. The UFC was the first MMA organization that tried to popularize this sport. The original founders of this organization choose marketing techniques that made many people to question the ethics of the sport.There were no time limits, no weight classes, no mandatory safety equipment, and very few rules. As a result, MMA was banned from the majority of U. S. states and the founders decided to sell the organization. The buyers and second owners of the UFC wanted to legitimize MMA as a sport. To do this, they asked states to regulate MMA and needed the government to create regulations and specific rules that fighters follow. Unified Rules and Other Important Regulations of Mixed Martial Arts were created. As of January 2011, MMA was regulated in almost every U. S. tate with the exception of Connecticut, Vermont, and New York. Socio-Cultural and Global Segment The socio-cultural aspect for the industry has to do with society’s attitude toward watching physical violence f or entertainment. MMA has a very loyal fan base. The UFC has done much to turn its image around and further increase viewership. They made Dana White, a former amateur boxer, trainer, and creator of the sports marketing agency, Dana White Enterprises, the face of the organization and part of the UFC brand. White’s popularity and status benefited the UFC’s image.MMA has increased its international presence with events in Canada, Australia, the United Kingdom, and Germany to name a few. The MMA has also established television deals to bring the matches to various locations around the world. MMA competitions can now be viewed in Europe, Asia, Australia, South America, North America, and the Middle East. Economical Segment Economic factors can have both a positive and negative effect on the MMA industry. Because Mixed Martial Arts is a luxury and not a necessity, economic growth and recessions is one thing to consider.Economic growth brings more consumer spending and consu mers will be willing to spend more on tickets or PPV events. Economic recessions bring the exact opposite as consumers are willing to spend less on things that they do not need. Another thing to consider is the elasticity of demand. Since MMA events are not a necessity, consumers will not be willing to pay more when prices rise unless they are dedicated fans. Technological Segment The MMA industry depends heavily on technology for success. Television is the primary outlet for this industry.Live events are transmitted on PPV (pay-per-view) so fans who cannot physically be there can still watch it on television. Reality television shows like The Ultimate Fighter and the UFC Countdown are broadcast on Spike TV so fans can get to know the fighters outside of the Octagon. This industry also releases video games so fans can portray their favorite fighters. The UFC launched a video game called â€Å"UFC Undisputed† in 2009 and 2010 to promote upcoming PPV events. MMA organizations a nd fighters now have Twitter and Facebook accounts allowing fans to follow and be kept up to date on current news.Various amounts of MMA smart phone applications are also available in app stores. Demographic Segment The MMA industry looks to attract both males and females of any age and any ethnicity. The reasoning behind this is that everybody has a natural instinct of fighting; it is in our DNA and whether we choose to do it or not, we will always have that urge to fight. Although it is intended for everybody, men, typically between the ages of 18-34, are the main viewers and participators of MMA fights. The reasoning behind this is that males at a younger age are more risk-tolerant than males at older ages.There are very low percentages of female MMA viewers, however the females that do watch and participate in MMA are in the same age gap of 18-34. Organizations such as the UFC and Strikeforce mainly target this specific demographic as it is proven that males between those ages a re the main fans. Porter Five Forces Supplier Power (Low) The supplier power for the MMA industry is low. The main supplier within this industry is the fighters themselves. Fighters have generally low power in this industry.The main reasons for this are the lack of competition in this industry and the abundance of fighters willing to participate. Within this industry there is one dominant player and that is the UFC. This give this organization power over fighters willing to join this industry and fighters that are already in the industry. Most of the top fighters in this industry are signed to long term contracts further limiting their power. Since there are many fighters willing to join this industry the organization can take the time to pick and choose who they want.Barriers to Entry (High) The barriers to entry are surprisingly high. The main components these organizations need are fighters, a place to fight, and people who take interest in these fights. What makes this barrier t o entry high though is that the main organization in this industry is already well established. Competing against this organization is quite difficult and companies who have tried have failed. In this type of industry there is really only room for one organization such as similar professional leagues like the MLB and NBA.A new organization can very well get their name out there, but staying in the competition is hard. In order for a new organization to stay in business within this industry, the organization would have to bring something new and unique to the industry. Barriers to entry for fighters are considered high as well. Within this industry, well known fighters are already established and have contracts with existing organizations. New fighters interested to join this industry will have to go above and beyond to prove that they can compete with the top fighters.Competitive Rivalry (Degree of Rivalry) (Low) The competitive rivalry for the MMA industry is low. With the only maj or player in MMA being UFC it appears to have a monopoly on the industry. It has bought out most of its major competition such as Strikeforce, a kickboxing organization that stared in 1988, World Extreme Cagefighting (WEC), a MMA organization founded in 2001 focusing on smaller weight classes, and Pride Fighting Championships (Pride FC), a Japanese organization founded in 1997. Threat of Substitutes (High) The threat of substitutes for the MMA industry is high.The MMA industry is a focus of the sports industry, thus there are many alternatives. Hockey, football, baseball, basketball, and soccer can all be substitutes for MMA. In particular, hockey and football are aggressive sports that sometimes break out into violence. Since MMA is also entertainment based consumers can substitute it with movies, concerts, and video games. Buyer Power (Low-Moderate) The buyer power for the MMA industry is low to moderate. Consumers have low power in the MMA industry. In this industry, consumers ty pically buy tickets or pay a PPV fee to watch a live match.Buyers do not have options when purchasing tickets because tickets are usually sold at a fixed price and are typically sold from one venue. An option for a consumer could be a scalper, but scalpers usually sell the tickets at a higher cost than the original cost making buyer power even lower. In addition, MMA events are only shown live once. Consumers do not have the option to come back and watch it live later. Other MMA events will occur throughout the year, but that particular event will never be able to be seen live again. However, buyers can gain power if an organization decides to raise prices.MMA events are not a necessity so if prices rise, average consumers are less willing to pay more for tickets or PPV events. Competitor Analysis The UFC’s major competitors were PRIDE Fighting Championships (Pride FC), World Extreme Cagefighting (WEC), and Strikeforce. All three mentioned were all acquired by the UFC or Zuff a, LLC. As of late, the UFC does not have major competition in this industry. The UFC is clearly a monopolized organization and with this brings almost no competitors. Internal Analysis The UFC has had great success in the US and other foreign markets, such as Australia, and has a large fan base.With the success in Australia, Fertitta, the CEO of the UFC, has contemplated pursuing other international locales. To be successful the UFC has to find support for this type of combat based entertainment in other areas of the world. It also leads to the question, would different cultures be willing to accept the sport or would there simply be too much of a cultural gap between various audiences? Strategies of Success The UFC has already seen success internationally in many countries such as the UK, Australia, and Germany, just to name a few.The UFC should start expanding into other international areas. To do this the organization must look at the success of other sports. With China, an esta blished relationship is usually needed before any deals can be made. With the rise of the middle class and desire for Western luxuries though, the UFC has found an opening into the market. In India MMA has grown from a budding interest into a rich tradition of martial arts and hand-to-hand combat. In South Korea martial arts has been popular for more than 2,000 years and it is cited as one of the most recognizable cultural aspects of the country.With the UFC gaining popularity in these unique countries, it is apparent that the UFC can and should expand into other culturally diverse countries but with some patience. Alternative Strategies The UFC could also just choose to stay in countries where they already have a large fan base. Since it already has a large fan base in countries like Australia, it is easier for the UFC to grow a larger fan base in these areas. The organization also need not worry about government regulations or forging new relationships with these governments becau se they are already established.