Business Law Case - 1400 Words

Having in regard all the information that is given in the Case Study, what is, in your opinion, the best Investor/Partner choice for NatuRi Corporation? Is it the Angel Investor, the Strategic Investor, Waltham Partners or Westlake Partners? Please justify your answers. In order to make a comprehensive review, we will discuss each investor/partner choice separately on its positive and negative aspects. Angel Investor The angel investor is a wealthy individual who is willing to make a personal investment in their venture. An advantage of this investor is that Kartik is familiar with him, as he has done some consulting work for him. The individual investor is willing to put up $1,000,000. A disadvantage of this angel investor is†¦show more content†¦A disadvantage of this offer is that it lasts for 24 hours and that Kartik and Aravind have to decide quickly. Westlake Westlake Partners is a smaller VC firm that was less well-known in the investment community. They offer $2,000,000 in seed money however at the same valuation as Waltham’s Series A round. Conclusion In the early stages of NatuRi, Kartik and Aravind had funded the company with their own savings. As Aravind states in the case: â€Å"†¦we are at a point where we know that we need to raise outside capital to make any more progress†. This emphasizes that the most important objective for Kartik and Aravind is to raise capital. In order to keep moving forward, they need at least $500,000 in the next six months. Taking this into account, the angel investor is in our opinion the best choice. It puts up a large amount of money, which is double the amount that NatuRi needs in the coming six months to make progress. Another advantage of the angel investor is that it leaves Kartik and Aravind free in running the business the way they envisioned it, as no further requirements are made. The other options limit the freedom of NatuRi in its path to success. Proteon is in our opinion a dangerous choice, since it (more or less) tries to acquire NatuRi with its license agreement. This is supported by the fact that they were already thinking about how to buy NatuRi beforeShow MoreRelatedCase Study : Business Law Case1557 Words   |  7 PagesBusiness Law Case 1: Kate is the owner of a successful business, selling women’s shoes. Her business is expanding fast and she wants to upgrade her business structure to a more appropriate one. What would be your recommendation to Kate and why? What are the factors that influence you with this advice? 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